한국 클라이언트용
안심 장치 장착 완료
Our Story
History.
It started with curiosity.
Years ago, we were drawn to stories — the kind that entertain, provoke, and connect.
We experimented, created, and pushed boundaries, sometimes playful, sometimes serious,
always driven by the desire to make something memorable.
Professional.
Over time, that curiosity turned into craft.
We became directors, planners, and creators — leading projects across advertising and film.
What we built along the way naturally came together under one name:
GIMMICK.
Sensational.
Today, we create with structure and intention.
From strategy to execution, we develop content and campaigns that are both distinctive and effective.
Because in the end, it’s not just about making something different.
It’s about making it work.
GIMMICK
Built to stand out.
Designed to perform.
Always.
The people behind gimmick
Ho-jun LEE
a.k.a. "Hodir"
Director
Commercial director with a strong visual identity
and over a decade of experience in advertising.
Worked with brands including Samsung, LG, Kakao,
Hyundai, Lotte, and Amorepacific.
300+ commercial projects.
Sung-hwan LEE
a.k.a. “ShuttleCock”
Producer
Leading brand and campaign projects across advertising and film.
Worked with brands including Hyundai, Shinsegae, and Puma,
and collaborated on multiple film productions.
Bridging strategy, storytelling, and execution.
Our Approach
Hodir
"We believe the most powerful way to connect brands and people is through engagement.
Not just entertainment,
but moments that make people react, remember, and share.
From everyday experiences to unexpected reactions,
we find the points where people truly connect.
At GIMMICK, we turn those moments into ideas —
shaping brand stories to be more compelling, more engaging, and more effective."
Shuttlecock
"At GIMMICK, ideation doesn’t start with something special — it starts with a clear process.
We begin by understanding the brand’s identity,
then shape key visuals and concepts through structure.
This process is built on reference checks, strategic thinking, and close collaboration with our clients.
On top of that,
we bring our experience, sensibility, and GIMMICK’s own perspective.
Not to stand out for the sake of it,
but to create work that truly works.
Because in the end, an idea only matters when it leads to a result.
We make that process
engaging, and unmistakably GIMMICK."
Woo-ri JO
a.k.a. "OUR JO"
Producer
Managing commercial and branded content projects
with a strong background in production.
Worked with brands including Korea Tourism Organization,
KT, Hyundai, Lotte, and Amorepacific.
150+ commercial projects.
Us in Numbers
2890+
Contents
5
Industry Awards
578+
Projects
12
Years of Experience